Project Idea

What Are The Skills Needed For Digital Entrepreneurship And How To Boost Them_1


COU_3_EN  

 Title
What Are The Skills Needed For Digital Entrepreneurship And How To Boost Them_1

 Keywords
Website, SEO, Email, Marketing, ICT Tools, Social Media

 Author
IWS

 Languages
English

 Objectives/goals
The main goal of this course is to offer training about the creation, management and improvement of a website for an online business, as well as different online marketing strategies to improve positioning, visibility and user experience. At the end of this module you will be able to: 1. Identify the key elements for a website creation 2. Understand how to give visibility to your website 3. Optimize your website with online marketing tools


 Description
This course offers a training path with precise steps to follow during a website development, different options for its optimization, statistics and online marketing tools to enhance your online business webpage.

 Contents in bullet points
What Are The Skills Needed For Digital Entrepreneurship And How To Boost Them Design and Creation of a Website • Our showcase on the Internet • Preparation • Contents • Design and Image • Implementation • Testing • Launching • Post-launching Online Marketing Tools • Online Marketing • SEO and SEM • Social Media • Email Marketing


 Contents


 What Are The Skills Needed For Digital Entrepreneurship And How To Boost Them

Design and Creation of a Website


  Our showcase on the Internet

  1.  

It is nothing new that websites are one of the most important tools when making your business known on the Internet. Our webpage allows users to access all kind of information anywhere at any time of the day, so it is important to make it useful and efficient.

 

 

If we find a store on the street, the first thing we will notice will be its showcase.

 

If we find them dirty, unorganised and products are neglected, we will not even dare to enter. On the Internet, this works the same way. An unorganised website, difficult to use and unreliable, will not gain visibility and will not attract potential customer to sell its products.



  Preparation

  1.  

Before we start designing a website, we must stop to think carefully. It must not be an arbitrary process, as our page may not work out if we do not make the right decisions.  Moreover, this needs a research process, frequently leaded by professionals in the area.

 

If we already have an enterprise or a business, we must respect our image and make our physical and online business as similar as possible. If we start from scratch, we must carry out the branding. It is the process and practice of strategies to create the brand for an enterprise or product. To sum up, we must gather the values of our company, be reliable and look for a unique identity that differences us from the competence.

 

Take into account the main goals of your website, and what you can do to achieve them.  Define them and set a long-term plan. Keep the features and the public of your company in mind, as they will establish a lot of criteria when making decisions. This will be your strategy.

 

For example, a website that sells toys for children cannot be developed the same way as a website about online positioning. The services, customers and goals are not the same, therefore, they need different design and functionalities.



  Contents

It is necessary to define the contents of our webpage, how we will structure them, which languages we will use…

 

 

 

When writing, it is recommended short paragraphs, avoiding excessive technicisms, so we can keep the reader’s attention.

 

If we include keywords that refer to our business, we will improve our positioning, and therefore, better visibility.

 

If there is a type of content that interests your users, do not be afraid to include it.

 

Remember to include NAP: Name, Address and Phone Number.



  Design and Image

A picture is worth a thousand words, so it is necessary to make a good first impression.

 

First of all, we will make an “sketch”, where we will organise our webpage and depict how we would like it to be, with photomontages that allow us to get an idea of how it will look like. This is called “Mock Up”, and offers the first design of the website.

 

Then, we can make the “Wireframe”, which is a visual prototype that exposes the website structure: menus, contents, images… Take into account that the webpage must be easy to use and effective.

 

All the design must follow the graphic line of the enterprise (logotype, colours, slogan…); otherwise, the user will not relate the page with the enterprise.

Take into account your own public, their interests and their profile. Develop a usable platform (responsive design allows to adapt the visualisation to the device we access from). If you are having trouble with this task, you can always contact professionals.

Following these steps, you will have developed idea of the image that your website will have. Here there are some tips for web design:

 

-Brainstorming and mind map are very useful tools for planning your website. Try to inspire on webs you like, so a research and find how its design works and what you like about them.

 

-Create an excel where you gather the information of every page of your website: title, contents, keywords…

 

-Respecting to the design, use light colours for the background and dark colours that contrast with it. Do not use an excessive number of fonts, icons or images, and make sure to use high quality images. Make all pages homogenic, in the same graphic line for a more professional look. Responsive design is essential for getting to the greatest number of users as possible.

 

Remember to include the logotype, or any element that allows to recognise your enterprise (corporate colours, motto…)



  Implementation

It consists on giving life to the own webpage. Depending on the complexity of your project you may need web programmers that help you with this task. But remember, once you’ve picked a theme design or you have an idea of which sections would you like to launch.

You need to understand the psychology of people landing on your website and they have two questions:
- Is this for me? Or not?


If yes, they are going to stay on your website in the very first 3 minutes. They are not going to scroll the contents or the sections for longer time.

That’s why the homepage of your website should be designed to answer to that question.

 

Let’s look at this website for example:

 

 

 

 

Within 3-5 seconds users will answer to their question and if they are looking for a handyman that’s perfect.

 

If they are looking for an electrician they may click back and click on the next website.

 

 

 

 

 

 

 

 

 

 

Let’s now look at another example:

 

 

This is a very professional website but this not convey a one-on-one message so if you are a business coach or a start-up the message you are trying to covey is not clear:

 

So those question are 100% visual. The text that you have is important but not as important as the image.


The second question is ‘Can I trust you?’ Are you trustworthy or not? That’s why your website should be professionally built. It should also include testimonials. If you have people of even managers of a company who is saying nice things about you, you should ask them not only to write a comment but also their name, surname and an image.